Use your search engine to locate other ezines for writers – they are an invaluable source of publicity by using your articles with your signature at the end to direct people to your book.
Don’t wait! At least by the time you send your manuscript to the publisher or get it ready for an ebook, you should be checking ezines for information about marketing. You should gather all the information you can find relating to marketing – look up websites, contact them all and find out what kind of marketing tools are available to you and which ones you want to pursue.
Keep file folders, with all the information you gather, and find some way to keep track of what each file folder contains. Then categorize your folders by subject – Marketing Information, Info on Publishing, Ezines for Promoting, Comments – Reviews – Press Releases, etc. You need to be able to find just what you’re looking for without going through folder after folder looking for it.
The important thing to remember – Don’t wait until you are ready to begin marketing your book to begin collecting information. Be ready to start marketing as soon as your book is finished and ready to be marketed.
In the case of articles, you should write several articles, polish each one to perfection, and then contact or send them to appropriate ezines and newsletters. Send your articles out every week or two and keep sending them out as long as you develop new lists of ezines to submit to. Keep writing new articles which help others to learn from your experiences and put your signature at the end of each article. Your name, a published article or book, website, etc. should be at the end of EVERY article you submit.
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